{"id":312435,"date":"2020-11-18T06:00:50","date_gmt":"2020-11-18T06:00:50","guid":{"rendered":"https:\/\/formnutrition.com\/us\/?p=312435"},"modified":"2020-11-18T08:01:55","modified_gmt":"2020-11-18T13:01:55","slug":"5-fascinating-business-lessons-from-amazon-founder-jeff-bezos","status":"publish","type":"post","link":"https:\/\/formnutrition.com\/us\/inform\/5-fascinating-business-lessons-from-amazon-founder-jeff-bezos\/","title":{"rendered":"5 Fascinating Business Lessons From Amazon Founder Jeff Bezos"},"content":{"rendered":"<p>What do Leonardo Da Vinci, Benjamin Franklin, Ada Lovelace, Albert Einstein, Steve Jobs and Jeff Bezos have in common? They\u2019re all \u201ctrue innovators\u201d, according to Walter Isaacson, the esteemed journalist and former Time magazine editor who has written biographies of all but the bazillionaire Amazon founder.<\/p>\n<p>Isaacson has however authored the introduction to <a href=\"https:\/\/www.amazon.co.uk\/Invent-Wander-Collected-Writings-Introduction-ebook\/dp\/B08BCCT6MW\" target=\"_blank\" rel=\"noopener noreferrer\">Invent &amp; Wander: The Collected Writings of Jeff Bezos<\/a>, a new book published this month. Bezos, like Jobs, has \u201ctransformed multiple industries\u201d, Isaacson writes, from shopping (the world\u2019s largest online retailer, physical locations with \u201cJust Walk Out\u201d till-free tech) to cloud computing (Amazon Web Services), media (Oscar-winning Amazon Studios, buying newspaper The Washington Post) to space travel (Blue Origin, his own private NASA, and its reusable rockets).<\/p>\n<p>Also like Jobs, Bezos is a controversial figure, his conduct and that of his empire often criticised. But there\u2019s no arguing with the size of Amazon, which earlier this year joined Apple, Alphabet and Microsoft in passing the $1 trillion market capitalisation mark. Below are some of the biggest Bezosian business lessons from Invent &amp; Wander &#8211; which, given that it\u2019s nearly half-price, with free delivery on Prime, is hard not to order from Amazon.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-312691 size-full alignleft\" src=\"https:\/\/formnutrition.com\/us\/wp-content\/uploads\/sites\/4\/2020\/11\/Bezos10466_300dpi.jpg\" alt=\"\" width=\"250\" height=\"375\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Obsess Over Customers<\/h3>\n<p>\u201cI constantly remind our employees every day to wake up terrified,\u201d Bezos writes. \u201cNot of our competition, but our customers.\u201d Focusing on staying ahead of your rivals might cause you to slow down when in front, but customers are always \u201cdivinely dissatisfied\u201d: yesterday\u2019s \u201cwow\u201d is today\u2019s \u201cordinary\u201d. Something that might seem bad from a business perspective like lowering prices, giving free delivery, or allowing negative reviews on products, is good for customers. And what\u2019s good for them is ultimately good for shareholders.<\/p>\n<h3>A Culture Of High Standards<\/h3>\n<p>\u201cLeaders have high standards,\u201d the Amazon Leadership Principles state. \u201cMany people may think these standards are unreasonably high.\u201d But a new team member will, Bezos, says, quickly adapt. High standards are teachable, which is handy because they\u2019re also \u201cdomain-specific\u201d: having them in one area doesn\u2019t mean you automatically do in others. (Learn them.) They require an understanding of what good is and how much work that will take (\u201cthe scope\u201d). They help attract and retain talent. And, Bezos insists, they\u2019re \u201cfun\u201d.<\/p>\n<h3>High-Velocity Decision-Making<\/h3>\n<p>Decisions that are highly consequential and irreversible &#8211; what Bezos calls \u201cone-way doors\u201d or \u201cType 2\u201d decisions &#8211; require lengthy deliberation.<\/p>\n<blockquote><p>\u201cWhen a difference of opinion threatens a stalemate, Bezos will either overrule or agree to \u201cdisagree and commit\u201d: &#8216;We\u2019re going to do it your way. And I promise I will never tell you I told you so.&#8217;\u201d<\/p><\/blockquote>\n<p>But even though most decisions are reversible if they turn out to be the wrong call, big companies end up using this \u201cheavyweight process\u201d for all: \u201cWhich is a disaster.\u201d And when a difference of opinion threatens a stalemate, Bezos will either overrule or agree to \u201cdisagree and commit\u201d: \u201cWe\u2019re going to do it your way. And I promise I will never tell you I told you so.\u201d<\/p>\n<h3>Multiple Paths To Yes<\/h3>\n<p>Where good ideas die on one of the many levels they have to pass through at other organisations, at Amazon they can be signed off by any one of hundreds of empowered executives. The many failed experiments are paid for by the few big wins. If you know where you\u2019re going, says Bezos, you can be efficient, which wandering is not. But wandering is also not random: it\u2019s guided by \u201chunch, gut, intuition and curiosity\u201d and an \u201cessential counterbalance\u201d to efficiency that leads to outsized, \u201cnonlinear\u201d discoveries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-312438 size-large\" src=\"https:\/\/formnutrition.com\/us\/wp-content\/uploads\/sites\/4\/2020\/11\/bryan-angelo-FtiXADBTqGY-unsplash-1200x675.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\n<h3>Don\u2019t Do PowerPoint (Or Any Other Slide-Oriented) Presentations<\/h3>\n<p>Amazon meetings begin with attendees all silently reading their copy of a \u201cnarratively structured\u201d six-page memo \u201cin a kind of study hall\u201d. Writing a memo through takes time, multiple edits and team member inputs, but forces thinking through with clarity, plus consideration of the interconnectedness and relative importance of ideas. And having gone from personally packing books and driving them to the post office to being the first person in history worth $200 billion, Bezos understands full well the power of storytelling.<\/p>\n<hr \/>\n<p><em><strong>Invent &amp; Wander: The Collected Writings Of Jeff Bezos (Harvard Business Review) is out on 17 November.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From no PowerPoint to being terrified of your customers, writer Jamie Millar breaks down the five main business lessons learned from new book, Invent &amp; Wander: The Collected Writings Of Jeff Bezos.<\/p>\n","protected":false},"author":12956,"featured_media":312437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,41],"tags":[],"class_list":["post-312435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life","category-mind"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.6) - 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