{"id":57840,"date":"2019-07-04T15:46:28","date_gmt":"2019-07-04T14:46:28","guid":{"rendered":"https:\/\/formnutrition.com\/us\/?p=57840"},"modified":"2019-07-04T20:59:37","modified_gmt":"2019-07-04T19:59:37","slug":"form-nutrition-b-corporation","status":"publish","type":"post","link":"https:\/\/formnutrition.com\/us\/inform\/form-nutrition-b-corporation\/","title":{"rendered":"Why Form Became a Certified B Corporation"},"content":{"rendered":"

Form recently joined the network of B Corporations<\/a>, a certification given to brands who meet the highest standards of verified social and environmental performance.<\/p>\n

B Corp was founded over a decade ago with a unifying goal to redefine success in business, now bestowed on near 200 companies in the UK and hero brands including Patagonia and Ben & Jerry’s in the US. For consumers, it provides much-needed clarity on which brands go beyond profit and seek to make a difference.<\/p>\n

Form\u2019s founders Damian Soong and Natalia Bojanic talk more about their commitment to growing a brand with purpose at front and centre.<\/p>\n

How does it feel to be the first B Corp-certified UK protein brand?<\/h4>\n

Damian Soong<\/strong> We\u2019re very proud to be the first UK brand. It\u2019s great to be recognized for how we run our business and the giving model we incorporate. Giving and social responsibility is woven into Form\u2019s DNA \u2013 even at its pre-launch, we gave a meal for every sign-up. It\u2019s important to acknowledge the luxury of our position when so many people don\u2019t have the conditions for a healthy life. If our values are about health and wellness, I don\u2019t think we can really ignore that.<\/p>\n

Why is Form prioritizing its social and environmental footprint?<\/h4>\n

Natalia Bojanic<\/strong> We don\u2019t see the point of being a business if you aren\u2019t doing good in the world. In our view, companies have a social, economic and environmental responsibility to bring positive impact to society.<\/p>\n

People and planet cannot afford to wait for the government to act. There is too much suffering around us and by turning a blind eye to it, you become part of the problem. If everyone in a position to help thought more about how we could benefit one another, the world would be a better place. That\u2019s our motivation: do the best we can.<\/p>\n

\"\"<\/p>\n

What brought you to partner with Bansang Hospital in The Gambia?<\/h4>\n

DS<\/strong> It\u2019s actually a charity I\u2019d worked with before. In finding the right partner for Form it was imperative for me that we were giving to something tangible, where we could see the effect of every penny going to those in need. The Bansang Hospital Appeal is a fantastic charity making real differences to real lives. We visited in November and it\u2019s an inspirational place where people with so little do so much.<\/p>\n

Is social and environmental best practice something you believe all brands should be incorporating into their model at this point?<\/h4>\n

NB<\/strong> We acknowledge that substantial changes don\u2019t happen overnight and understand that incorporating giving and environmental sustainability into every framework is a more complex issue than that discussed on social media.<\/p>\n

However, that does not mean that brands should be slow to act. Consumer appetite for eco-friendly products is fierce, and demand for transparency is a great motivation for traditional brands to rethink and re-structure practices to be less harmful to the environment and bring positive change for future generations.<\/p>\n

What criteria do you have to meet to become a B Corporation?<\/h4>\n

DS<\/strong> It\u2019s a long, rigorous process, but ultimately it covers everything you should be doing in order to run a responsible business. Much of it is obvious: treat your people well, build sustainability into decisions, reduce waste and so on, but as always, the devil is in the detail and you need to have processes and documentation in place that ensure you remain accountable.<\/p>\n

\"\"How have you implemented environmentally-friendly initiatives into your product offering in recent times?<\/h4>\n

DS<\/strong> We\u2019ve started rolling out compostable packaging for our protein blends<\/a>, made from paper with a biofilm lining. We\u2019re also omitting plastic scoops from our packets, promoting the use of tablespoons instead, and swapping out the air pockets in our shipments with recycled paper.<\/p>\n

For our nootropics range, we\u2019ve launched a reForm end-of-life reuse programme which asks customers to send back their empty glass jars of Edge<\/a>, Boost<\/a> and ZZZZs<\/a> to be sterilized and repurposed in the manufacturing process. In exchange, we offer a complimentary jar of their choosing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Form’s founders discuss becoming a certified B Corporation, recognized for meeting the highest standards of social and environmental performance.<\/p>\n","protected":false},"author":10982,"featured_media":60239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[92,91,90],"class_list":["post-57840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life","tag-b-corporation","tag-bansang-hospital","tag-form-nutrition"],"acf":[],"yoast_head":"\nWhy Form Became a Certified B Corporation | Form - US<\/title>\n<meta name=\"description\" content=\"Form is a proud B Corporation, recognized for meeting the highest standards of social and environmental performance. Here, Form's founders explain why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/formnutrition.com\/us\/inform\/form-nutrition-b-corporation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Form Became a Certified B Corporation\" \/>\n<meta property=\"og:description\" content=\"Form is a proud B Corporation, recognized for meeting the highest standards of social and environmental performance. 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