{"id":59398,"date":"2019-07-11T11:30:19","date_gmt":"2019-07-11T10:30:19","guid":{"rendered":"https:\/\/formnutrition.com\/us\/?p=59398"},"modified":"2019-07-12T13:00:16","modified_gmt":"2019-07-12T12:00:16","slug":"proverb-wateraid-deodorant","status":"publish","type":"post","link":"https:\/\/formnutrition.com\/us\/inform\/proverb-wateraid-deodorant\/","title":{"rendered":"Get Behind the World\u2019s Kindest Deodorant"},"content":{"rendered":"

There\u2019s nothing we at Form respect more than a project with a good cause. One brand very much aligned in this way of thinking is Proverb<\/a>, whose natural and organic skincare range goes by the ethos \u201cyou get out what you put in\u201d. Founded by husband and wife duo Luke and Kirstie Sherriff, combined expertise in human health and the beauty industry go into producing products with lab-proven benefits.<\/p>\n

Dedicated to doing good in the wellbeing industry, Proverb has recently launched an Indiegogo crowdfunding campaign<\/a> to raise funds for an admirable social enterprise. In creating what could be the world\u2019s kindest deodorant, not only will the product prove better for its consumers’ health thanks to natural ingredients, but its purchase will have positive implications on the planet and the people who populate it.<\/p>\n

\"\"\u201cCosmetics are not a need-based product,\u201d says Luke Sherriff of the project. \u201cPeople like them, but they\u2019re a luxury, which is why we want to make sure our business has an impact on people further reaching than that. I\u2019m a big believer that kindness goes a long way, and this new product uses natural ingredients so it\u2019s kinder to its user, it\u2019s refillable so it\u2019s kinder to the planet, and it gives back to those who don\u2019t have this luxury, which is obviously something that has driven Form, too.\u201d<\/p>\n

The great cause Sherriff is talking about is WaterAid, who will receive 100% of the profits of this new unisex deodorant and prospective washroom amenities line to follow. An international non-profit determined to provide clean water, adequate toilets and good hygiene for everyone, everywhere, WaterAid was a natural fit for a grooming brand often used for active and spa pursuits requiring the commodity we most often take for granted.<\/p>\n

\u201cClean water is very high up on the list of the most important things for humanity,\u201d says Sherriff. \u201cBoth as a family and as a business, we\u2019ve donated to WaterAid before \u2013 our six-year-old daughter is extremely passionate about this and once came out with the line \u201cCan\u2019t we give them all our money.\u201d A bit of thought got Luke and Kirstie thinking about the social enterprise model, and how they could indeed give all their proceeds from the project and still be an effective business by doing so.<\/p>\n

\n

“If social enterprises become the norm, hopefully we\u2019ll see that having an impact is all part of wellbeing”<\/p>\n<\/blockquote>\n

\u201cThere\u2019s an element of there being CEOs of large companies who can give the same money we\u2019re looking to generate from this project straight out of their income,\u201d counters Sherriff. \u201cBut if social enterprises become the norm, though, hopefully we\u2019ll see that having an impact is all part of wellbeing. And if we can develop a sustainable business that can last beyond us, then the impact of a project like this becomes further reaching than one-off donations.\u201d<\/p>\n

\"\"<\/p>\n

As for Proverb\u2019s refillable deodorant\u2019s effect on the planet, the impact of single-use plastic on our oceans is increasingly well documented. Refills for its reusable outer case will be able to purchase for\u00a0between \u00a39-12, sent in waste-limiting packaging. The ingredients themselves aren\u2019t short of innovation either, using a plant-based fermentation technology Kirstie Sherriff describes as \u201cSauerkraut for your armpits\u201d in place of the often-irritating baking soda many natural deodorants use to kill bacteria.<\/p>\n

The Indiegogo crowdfunding campaign<\/a> for Proverb\u2019s new natural refillable deodorant runs until July 29, 2019, and you can fund the project either by making a donation or pre-ordering one of the product packages available.<\/p>\n","protected":false},"excerpt":{"rendered":"

Skincare brand Proverb is crowdfunding a refillable natural deodorant which will give 100% of its profits to WaterAid. <\/p>\n","protected":false},"author":10982,"featured_media":59930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89,73],"tags":[93],"class_list":["post-59398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-life","tag-proverb"],"acf":[],"yoast_head":"\nGet Behind the World\u2019s Kindest Deodorant | Form - US<\/title>\n<meta name=\"description\" content=\"Skincare brand Proverb is crowdfunding a refillable natural deodorant which will give 100% of its profits to WaterAid. 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