For most of its history as a supplement, creatine has been marketed almost exclusively at men. The imagery was predictable: weights, bulk, performance. The …
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Nutrition
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Ask Dr Adam: The Most Common Creatine Myths, Answered
For all its decades of research and consistent evidence, creatine still carries a reputation problem. Mention it to someone who has never taken it …
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Ask Dr Adam: What Are the Benefits of Taking Creatine?
Beyond gym performance: Dr Adam breaks down what the science shows about creatine’s benefits for strength, endurance, ageing, and recovery.
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Ask Dr Adam: What Does Creatine Actually Do in Your Body?
Wondering what creatine actually does? Our Head of Nutrition explains the science behind how it works, who it’s for, and how to supplement effectively.
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5 Of The Most Nutrient-Dense Foods To Add To Your Protein Shakes
From antioxidant-rich berries to fibre-packed oats, upgrade your protein shake with five nutrient-dense boosts for recovery, heart health & fullness.
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Should You Drink Coffee Before or After Breakfast?
Should you drink coffee before or after breakfast? A dietician explains how timing affects cortisol, digestion, blood sugar and energy levels.
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Ask Dr Adam: Should I Eat Differently on Training Days vs. Rest Days?
Should you eat differently on training vs. rest days? Dr Adam explains how to adjust calories, carbs and protein to support performance, recovery and body composition.
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Ask Dr. Adam: Food Scoring Apps and the Science
Dr. Adam explores food scoring apps, nutrient profiling, UPFs and whether barcode health ratings reflect real diet quality.
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Ask Dr Adam: Are There Specific Foods or Nutrients That Can Reduce Inflammation?
Discover what inflammation really is, how diet affects it, and which anti-inflammatory foods and nutrients may help reduce chronic inflammation.
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We Know Creatine Builds Muscle – But What Could It Do for Your Brain?
Creatine is known for muscle, but could it also support brain health? Explore the research on cognition, memory, ageing and mental performance.
inForm in Five
Vegan Protein Powder
Multi-award-winning vegan protein powder that tastes great, even with just water. Choose the perfect post-workout, a delicious snack to fuel your day, or unflavoured options for cooking, baking and your own smoothie creations.
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Performance Protein – Vegan Protein Powder
Post-workout vegan protein powder with curcumin, BCAAs, digestive enzymes and more.
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Superblend Protein – Protein and Greens
Vegan protein powder with greens and superfoods in one easy shake. Tastes amazing, even with water.
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Pureblend Protein- Unflavored Protein
Superior unflavoured, unsweetened plant-based protein for smoothies, cooking and baking
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Peakblend – Vegan Meal Replacement
A great-tasting, nutritionally complete, plant-based meal for when you need more than a protein shake.
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ZZZZs – Natural Sleep Supplement
Every day starts with a good night's sleep. ZZZZs naturally supports a regenerative sleep
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Edge – Nootropic Cognitive Enhancer
Edge is your daily cognitive enhancer, combining herbal extracts, nootropics and B vitamins
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Radiant – Natural Beauty Supplement
Coll-egan® for vegan collagen support with scientifically-backed nutrients for healthy hair, skin and nails.
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Multi – Vegan Multivitamin and Immunity
Multi is your daily vegan multivitamin plus omega-3 from vegan DHA, Choline and more.
