Functional training trains movement patterns, not just muscles. Here’s what it actually is, what the evidence supports, and how to add it to your routine.
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What Is VO2 Max, And Can You Improve Yours?
VO2 max has gone from lab metric to mainstream wellness KPI. Here’s what it actually measures, why it predicts longevity, and how to improve yours.
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How the Chinese Art of Arm Swinging Could Help to Reset Your Nervous System
Shuai Shou Gong is a viral wellness trend rooted in ancient Chinese medicine – learn how this simple arm swinging exercise may reduce stress and boost vitality.
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5 Reasons You’re Waking Up Tired — And How to Fix It
The most common reasons you’re waking up feeling like you haven’t slept at all and exactly what to do to get back on track.
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Ask Dr Adam: Creatine for Women, What You Need to Know
Dr Adam cuts through the noise on creatine and women: dosing, the menstrual cycle, pregnancy, menopause and whether the benefits are really different.
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Ask Dr Adam: Is Exercise Snacking As Effective As Full Workouts?
Can exercise snacking replace full workouts? Dr Adam explains the benefits of short bursts of movement and how they compare to gym sessions.
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Ask Dr Adam: What Are the Benefits of Taking Creatine?
Beyond gym performance: Dr Adam breaks down what the science shows about creatine’s benefits for strength, endurance, ageing, and recovery.
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What Is Contrast Therapy And Could It Help You To Recover Better?
We explain what contrast therapy is, how hot and cold exposure works, and whether it can help speed up muscle recovery and reduce soreness.
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The Pillars of Sleep: What Determines the Quality of Your Recovery
Sleep isn’t just time in bed. Learn how circadian rhythm, nervous system balance, metabolism and environment determine sleep quality.
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Ask Dr Adam: Should I Eat Differently on Training Days vs. Rest Days?
Should you eat differently on training vs. rest days? Dr Adam explains how to adjust calories, carbs and protein to support performance, recovery and body composition.
inForm in Five
Vegan Protein Powder
Multi-award-winning vegan protein powder that tastes great, even with just water. Choose the perfect post-workout, a delicious snack to fuel your day, or unflavoured options for cooking, baking and your own smoothie creations.
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Performance Protein – Vegan Protein Powder
Post-workout vegan protein powder with curcumin, BCAAs, digestive enzymes and more.
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Superblend Protein – Protein and Greens
Vegan protein powder with greens and superfoods in one easy shake. Tastes amazing, even with water.
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Pureblend Protein- Unflavored Protein
Superior unflavoured, unsweetened plant-based protein for smoothies, cooking and baking
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Peakblend – Vegan Meal Replacement
A great-tasting, nutritionally complete, plant-based meal for when you need more than a protein shake.
Nootropics and Supplements
Discover our nootropics and supplements, expertly crafted for a range of benefits—from enhanced cognition and focus to better sleep and radiant skin. Science-backed and sustainable—unlock peak performance with every capsule. It's you, improved.
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ZZZZs – Natural Sleep Supplement
Every day starts with a good night's sleep. ZZZZs naturally supports a regenerative sleep
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Edge – Nootropic Cognitive Enhancer
Edge is your daily cognitive enhancer, combining herbal extracts, nootropics and B vitamins
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Radiant – Natural Beauty Supplement
Coll-egan® for vegan collagen support with scientifically-backed nutrients for healthy hair, skin and nails.
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Multi – Vegan Multivitamin and Immunity
Multi is your daily vegan multivitamin plus omega-3 from vegan DHA, Choline and more.
