Form Launches First Stateside Pop-Up Retail Space With Preview Miami
Since launching direct to consumers in the US back at the beginning of 2020, we’ve seen great growth stateside buoyed by partnerships with global brands such as gym chain Equinox.
As we prep for a big year ahead our latest American venture ticks another goal off the bucket list, as we see the launch of our first pop-up retail experience across the Atlantic in collaboration with Preview, a physical space in Miami, Florida.
Launched December 2021, Preview is located in the city’s Design District, home to stores from the likes of Louis Vuitton, Dior, and Prada, as well as the Institute of Contemporary Art (Miami). Preview stands as an experiential exhibition space for activewear, fitness, and nutrition brands, with Form commanding its own space on the floor where you can explore our range of products, alongside those from running shoe brand APL, activewear maker Spiritual Gangster, and eyewear label Chimi.
“We are excited to partner with Preview Active and have a physical space in Miami Design District to connect in real life with US-based customers. For Form, it is an honour to be representing the UK wellness industry alongside well-established American brands such as APL and Spiritual Gangster.”
Natalia Bojanic, Form, co-founder and brand director
“Launching into the US right at the start of the Covid pandemic was interesting to say the least and necessarily delayed all our plans for physical activation and partnerships. Nevertheless, we’ve seen exciting growth via our own direct online channels and are now looking forward to building out our physical presence in the US with this space in the heart of the Miami Design District being the first of many.”
Damian Soong, Form, co-founder and CEO