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About Form

We started with a simple belief...

…that you can realise the greatest version of yourself while being mindful of others.

This permeates everything we do.

We crafted plant-based proteins for your body and responsibly-sourced nootropics for your brain. Backed by science, our products are designed with your optimal performance in mind.

We believe business should be a force for good – meaning we’re good for you and good for others too.

With every product you purchase, you help support those in need via the Form Feeding Fund at Bansang Hospital in The Gambia.

BANSANG HOSPITAL

1938

Bansang Hospital was built in 1938 and stands deep in the African bush, 200 miles from the coast. It is the main referral hospital for the Central and Upper River Region of The Gambia and is responsible for the healthcare needs of 600,000 people including those trekking from countries such as Senegal and Guinea – Bissau.

1992

The hospital is seriously struggling, dirty, unsafe, overcrowded and deemed a 'hospital without hope.' Anita Smith visits and is so shocked at the conditions she feels she had no choice but to act.

Bansang Hospital Appeal is formed as a registered charity in the UK.

2008

Anita is awarded an MBE from Her Majesty the Queen for services to healthcare. By this time some 40 shipping containers of aid have been sent to Bansang Hospital.

2010

A new Obstetric Theatre was funded and built in an area of the hospital that had originally served as a dilapidated office for nursing staff. This greatly reduced complications and deaths during child birth, previously a major issue in Bansang.

2012

A vegetable garden, sustainable kitchen and new staff accommodation is built and a living wage is introduced for staff. This raises an orderlies wage from £18 to £40 a month. This is achieved with help from both the government and Bansang Hospital Appeal, greatly improving living conditions for many staff.

2017

Form launches and creates the Form Feeding Fund to help provide food to patients and those that accompany them to the hospital. Previously many patients would abscond before medically discharged if they had no money for food. The success of the fund means that now support extends not only to food but also pharmaceuticals and transport for patients.

2019

Bansang Hospital is awarded Best Patient Care in the country, by both the Government and Ministry of Health and held up as a model of healthcare delivery in Africa.

In 2019, Form was one the first nutrition brands to become a certified B Corporation.

Our values

Empowering the Individual Performance is yours to define. We're all on a path to our potential. Whatever your goals, there’s room for everyone at our table.

Flourishing Ethically We use trusted research and sustainable practices to naturally support your wellbeing. How we choose to nourish ourselves impacts others.

For People and Planet We believe human health depends on the health of our planet and that together we can impact society in a way that’s bigger than our products alone.

Unbound by Convention We are quick thinkers who don't rush. Our success lies in doing the unexpected, taking our time and not compromising.

Our team

Damian Soong

Co-Founder, CEO.

An experienced MBA educated entrepreneur, Damian has always run, started and raised funds for businesses driven by social purpose. Men’s Health named him a Nutrition Maverick and Protein Pioneer. With Form he has brought a social conscience to a self-obsessed industry, positively impacting the lives of some of the most underprivileged communities in the world. Outside of work you'll find him at the gym, on Peloton or out on a real bike.

Natalia Bojanic

Co-Founder, Brand Director.

After 10 years as a PR Director working in the luxury industry working with LVMH and brands such as Jaguar Land Rover, Natalia left the corporate world to pursue her passion for human development. She is a qualified meditation teacher with wide-ranging training, from Nepalese monasteries to certification as a Search Inside Yourself Leadership Institute Teacher – a programme born at Google and developed by thought leaders in Neuroscience, emotional intelligence and mindfulness.

Pete O’Donoghue

Co-Founder, Head of Operations.

Peter previously worked on pre-launch strategy and operations for another successful UK nutrition brand. He has worked as a business consultant and coach in Europe, started a social enterprise working with young people in London schools and is the co-founder of cryptocurrency payments startup BottlePay, recently acquired by NYDIG.

Dr. Adam Collins

Head of Nutrition

A qualified nutritionist for 20 years, Dr. Collins holds an MSc in Nutrition & Metabolism and a PhD focusing on energy expenditure and body composition. He is Director of MSc and BSc Nutrition at the University of Surrey. His research interests lie in exercise nutrition, body composition and energy metabolism and current research includes exercise intensity, intermittent fasting and timing of food around exercise.

Vanessa Röhmig

Creative & Customer Operations Manager

Vanessa is a certified naturopathic nutritionist having studied at CNM - College of Naturopathic Medicine. A qualified yoga teacher and self-proclaimed health and wellness enthusiast, you can often find her reading books on a wide range of topics from human design to psychology.

Hannah Kalmes

Social Media Co-ordinator

With a background in digital marketing and content creation, Hannah is a creative thinker who has helped brands across the world find their own unique voice and audience. She has a passion for all things sustainability and wellness and is always looking for someone to try her latest batch of homebrew kombucha or seasonal ferments. When she's not working she can be found crafting, vintage shopping, or dog watching at her local park.

Melanie Birklbauer

Customer Service Assistant

Our resident German speaker, Melanie studied digital design and marketing before moving to London. She's been at Form since day one and is passionate about nutrition and delighting customers. Mel recently returned to Austria to have a healthy happy baby boy and now looks after customers both retail and consumer from there. Outside of work Melanie likes tattoos, both giving and receiving!