Getting your daily nutrition doesn’t have to come at a cost to others. We can look beyond ourselves.
There’s a more responsible way forward.
We believe the path to performance is paved with plants.
We empower the individual to meet their unique goals - on their own terms.
We are impact-driven. Personal performance is just the beginning.
We aim to inspire a movement that encourages health beyond appearance and wellbeing beyond their own being.
It’s just the way good nutrition ought to be.
Bansang Hospital was built in 1938 and stands deep in the African bush, 200 miles from the coast. It is the main referral hospital for the Central and Upper River Region of The Gambia and is responsible for the healthcare needs of 600,000 people including those trekking from countries such as Senegal and Guinea – Bissau.
The hospital is seriously struggling, dirty, unsafe, overcrowded and deemed a 'hospital without hope.' Anita Smith visits and is so shocked at the conditions she feels she had no choice but to act.
Bansang Hospital Appeal is formed as a registered charity in the UK.
Anita is awarded an MBE from Her Majesty the Queen for services to healthcare. By this time some 40 shipping containers of aid have been sent to Bansang Hospital.
A new Obstetric Theatre was funded and built in an area of the hospital that had originally served as a dilapidated office for nursing staff. This greatly reduced complications and deaths during child birth, previously a major issue in Bansang.
A vegetable garden, sustainable kitchen and new staff accommodation is built and a living wage is introduced for staff. This raises an orderlies wage from £18 to £40 a month. This is achieved with help from both the government and Bansang Hospital Appeal, greatly improving living conditions for many staff.
Form launches and creates the Form Feeding Fund to help provide food to patients and those that accompany them to the hospital. Previously many patients would abscond before medically discharged if they had no money for food. The success of the fund means that now support extends not only to food but also pharmaceuticals and transport for patients.
Bansang Hospital is awarded Best Patient Care in the country, by both the Government and Ministry of Health and held up as a model of healthcare delivery in Africa.
Empowering the Individual Performance is yours to define. We're all on a path to our potential. Whatever your goals, there’s room for everyone at our table.
Flourishing Ethically We use trusted research and sustainable practices to naturally support your wellbeing. How we choose to nourish ourselves impacts others.
For People and Planet We believe human health depends on the health of our planet and that together we can impact society in a way that’s bigger than our products alone.
Unbound by Convention We are quick thinkers who don't rush. Our success lies in doing the unexpected, taking our time and not compromising.
A team is not a group of people who work together,
a team is a group of people who trust each other
Damian SoongCo-Founder, CEO.
An experienced MBA educated entrepreneur, Damian has always run, started and raised funds for businesses driven by social purpose. Men’s Health named him a Nutrition Maverick and Protein Pioneer. With Form he has brought a social conscience to a self-obsessed industry, positively impacting the lives of some of the most underprivileged communities in the world. Outside of work you'll find him at the gym, on Peloton or out on a real bike.
Natalia BojanicCo-Founder, Brand Director.
After 10 years as a PR Director working in the luxury industry working with LVMH and brands such as Jaguar Land Rover, Natalia left the corporate world to pursue her passion for human development. She is a qualified meditation teacher with wide-ranging training, from Nepalese monasteries to certification as a Search Inside Yourself Leadership Institute Teacher – a programme born at Google and developed by thought leaders in Neuroscience, emotional intelligence and mindfulness.
Pete O’DonoghueCo-Founder, Head of Operations.
Peter worked on product and pre-launch strategy for another successful UK nutrition brand before dedicating his energies to Form. He has worked as a business consultant and coach in Europe and is the co-founder of a social enterprise working with young people in London schools. Peter is fluent in Italian, went through Royal Marines Commando training and recently completed his first Ironman distance triathlon.
Dr. Adam CollinsHead of Nutrition
A qualified nutritionist for 20 years, Dr. Collins holds an MSc in Nutrition & Metabolism and a PhD focusing on energy expenditure and body composition. He is Director of MSc and BSc Nutrition at the University of Surrey. His research interests lie in exercise nutrition, body composition and energy metabolism and current research includes exercise intensity, intermittent fasting and timing of food around exercise.
Vanessa RohmigCustomer Experience
Our resident customer service advisor - Vanessa is a certified naturopathic nutritionist having studied at CNM - College of Naturopathic Medicine. A qualified yoga teacher and self-proclaimed health and wellness enthusiast, you can often find her reading books on a wide range of topics from human design to psychology.
A former commissioning editor at men’s lifestyle site FashionBeans, and lifestyle writer at The Telegraph, Richard takes pride in his ability to craft engaging reads on pretty much any topic imaginable. World War One planes and miniature succulents? Sustainable fashion and the 16:8 diet? Pug cafes and mindful triathlons? He's been there, done that.
Issey RiderSocial Media Co-ordinator
After studying Interior Architecture, Issey became passionate about photography, branding and digital marketing. For over five years she has been growing engaged communities, producing and directing eye-catching content for brands across the design, lifestyle, and fashion sectors, including sustainability and tech. Issey travelled extensively in her childhood and this exposure to diverse cultures has provided her a vast source of inspiration for her work.
Melanie BirklbauerCustomer Service Assistant
Our resident German speaker, Melanie studied digital design and marketing before moving to London. She's been at Form since day one and is passionate about nutrition and delighting customers. Mel recently returned to Austria to have a healthy happy baby boy and now looks after customers both retail and consumer from there. Outside of work Melanie likes tattoos, both giving and receiving!