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plant based with purpose®

New! Try Multi, more than a multivitamin

    • "Trust us when we say it's delicious"

    "Superblend is just about as delicious as it gets"

    "Gains you can truly feel good about"

    "The perfect post-workout"

    "These clever brain pills will help you sleep like a baby"

    We started with a simple belief, that you can realise the greatest version of yourself while being mindful of others.

    This permeates everything we do.

    We crafted plant-based proteins for your body and responsibly-sourced nootropics for your brain. Backed by science, our products are designed with your optimal performance in mind.

    We believe business should be a force for good – meaning we’re good for you and good for others too.

    Bcorp

    Read more about why we became a B Corporation

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    3078+ 5 star reviews and counting

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    Hear the latest praise from our customers and community. Buy with confidence, satisfaction guaranteed.

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    Bestsellers

    • 523337

      Performance Protein

      Post-workout vegan protein powder with curcumin, BCAAs, digestive enzymes and more.

      £9 – £29 – or subscribe and get 20% off
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    • 523332

      Superblend Protein

      Vegan protein powder with greens and superfoods in one easy shake. Tastes amazing, even with water.

      £9 – £29 – or subscribe and get 20% off
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      £9 – £29 – or subscribe and get 20% off
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    • 523323

      ZZZZs

      Every day starts with a good night’s sleep. ZZZZs naturally supports a regenerative sleep

      £19 – or subscribe and get 20% off
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    • 523328

      Pureblend Protein

      Superior unflavoured, unsweetened plant-based protein for smoothies, cooking and baking

      £26 – or subscribe and get 20% off
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    • 523340

      Boost

      Our Boost capsules provide a calming energy lift to get you in the zone, great as a pre-workout

      £19 – or subscribe and get 20% off
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    • 523365

      Form Insulated Stainless Steel Shaker

      Elevate your shake with our stainless steel, double-insulated shaker. Stays cold for 24 hours

      £29
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      £29
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