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We’re Form.
Plant Based Nutrition for Body and Mind.

we started with a simple belief

that we can realise the greatest version of ourselves while being mindful of others

this permeates through everything we do, from careful selection of plant-based ingredients through to providing meals for families in need via our Form Feeding Fund at The Gambia’s Bansang Hospital with every order.

We know we’re lucky. From the beginning, we realised that thinking about our nutrition and diet is a luxury that’s not afforded to everyone. Nearly a billion people don’t have access to enough food for a healthy life.

We wanted to impact society in a way that’s bigger than the products we provide. That’s why with every purchase you make, you’ll provide a meal via our Form Feeding Fund at Bansang Hospital in The Gambia. Form’s donations will always exceed 2% of revenues.

Click here to read more about this charity.

our team

a team is not a group of people who work together,
a team is a group of people who trust each other

  • Damian Soong

    Damian Soong

    Co-Founder, CEO. An experienced MBA educated entrepreneur, Damian has always run, started and raised funds for businesses driven by social purpose. For his work with Form he was named by Men’s Health as a Nutrition Maverick and Protein Pioneer. He has brought a social conscience to a self-obsessed industry, positively impacting the lives of some of the most underprivileged communities in the world. You'll find him in the gym or on a Peleton bike when nothing hurts!
  • Natalia Bojanic

    Natalia Bojanic

    Co-Founder, Brand Director. After 10 years as a PR Director working in the luxury industry, Natalia left the corporate world to pursue her passion for human development. She is a qualified meditation teacher with wide-ranging training, from Nepalese monasteries to certification as a Search Inside Yourself Leadership Institute Teacher – a programme born at Google and developed by thought leaders in Neuroscience, emotional intelligence and mindfulness.
  • Pete O’Donoghue

    Pete O’Donoghue

    Co-Founder, Head of Operations. Peter worked on product and pre-launch strategy for another successful UK nutrition brand before dedicating his energies to Form. He has worked as a business consultant and coach in Europe and is the co-founder of a social enterprise working with young people in London schools. Peter is fluent in Italian, went through Royal Marines Commando training and recently completed his first Ironman distance triathlon.
  • Dr Adam Collins

    Dr. Adam Collins

    Head of Nutrition.  A qualified nutritionist for 20 years, Dr. Collins holds an MSc in Nutrition & Metabolism and a PhD focusing on energy expenditure and body composition. He is Director of MSc and BSc Nutrition at the University of Surrey. His research interests lie in exercise nutrition, body composition and energy metabolism and current research includes exercise intensity, intermittent fasting and timing of food around exercise.
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order by 4pm Monday - Friday for next day UK delivery, free over £40, EU shipping free over £50 Dismiss