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We’re Form.
Plant Based Nutrition for Body and Mind.

we started with a simple belief

that we can realise the greatest version of ourselves while being mindful of others

this permeates through everything we do, from careful selection of plant based ingredients through to our commitment that with every order you place we will give a meal to a family in need via our Form Feeding Fund at Bansang Hospital in The Gambia.

We know we’re lucky. From the beginning we realised that thinking about our nutrition and diet is a luxury that’s not afforded to all. Nearly a billion people don’t have access to enough food for a healthy life.

We wanted to impact society in a way that’s bigger than the products we provide, which is why for every product you purchase we will provide a meal via our Form Feeding Fund at Bansang Hospital in The Gambia.

Click here to read more about this charity.

our team

A team is not a group of people that work together. A team is a group of people that trust each other.

  • Damian Soong

    Damian Soong

    Co-Founder, CEO. Damian is an experienced entrepreneur having run, started or raised funding for businesses across a multitude of sectors from clean water to product design, all fulfilling social objectives of a clean and safe environment. A graduate in Engineering and MBA, in his spare time he is studying the post graduate International Society of Sports Nutrition (ISSN) Diploma. Damian goes to the gym a lot and runs when nothing hurts!
  • Natalia Bojanic

    Natalia Bojanic

    Co-Founder, Brand Director. A former PR Director with over 10 years’ experience working with luxury brands from Land Rover to Dior, Natalia left the corporate world to follow her passion becoming a Health Holistic Educator with Hippocrates Institute in the US, training as a Yoga Instructor in India all whilst being the creative force behind Form. She is a qualified Meditation Teacher having trained in monasteries in Nepal and the Google Search Inside Yourself Leadership program.
  • Pete O’Donoghue

    Pete O’Donoghue

    Co-Founder, Head of Operations. Peter worked on product and pre-launch strategy for another successful UK nutrition brand before dedicating his energies to Form. He has worked as a business consultant and coach in Europe and is the co-founder of a social enterprise working with young people in London schools. Peter is fluent in Italian, went through Royal Marines Commando training and recently completed his first Ironman distance triathlon.
  • Dr Adam Collins

    Dr. Adam Collins

    Head of Nutrition.  A qualified nutritionist for 20 years, Dr. Collins holds an MSc in Nutrition & Metabolism and a PhD focusing on energy expenditure and body composition. He is Director of MSc and BSc Nutrition at the University of Surrey. His research interests lie in exercise nutrition, body composition and energy metabolism and current research includes exercise intensity, intermittent fasting and timing of food around exercise.
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order by 4pm Monday - Friday for next day UK delivery, free over £40, EU shipping free over £50 Dismiss